RECLAIM YOUR TV

KarmaloopTV has been promoting their up and coming TV Network for the past few months.
Karmaloop has signed famous rapper, singer, record producer and fashion designer, Pharrell Williams as
creative director.

Marketing strategies focus mainly on social networking, primarily Twitter and Facebook.
The hashtag, #RECLAIMYOURTV has become a Tweeting trend and has spread throughout the US as well as many other countries. Karmaloop, the world's largest online urban street wear retailer has close to 60,000 followers on Twitter, which has helped the TV network gain attention. KarmaloopTV has about 7,000 followers and plans to have over 20,000 by the time the cable network launches in January of 2012.

Their slogan, "Reclaim Your TV" is a call to action to America's youth, to move on from today's current
television trends. These trends include the numerous dim-witted reality shows that have taken over our televisions in the past decade, such as teenage pregnancy and wealthy, insane housewife reality shows. KarmaloopTV plans on highlighting only the hippest, up and coming music, fashion and entertainment trends, as well as television shows that are different, witty, entertaining and what creative director Pharrell Williams says, will finally, "Give America's youth a voice."

Currently, KTV has been holding a contest for a prize of $2,500. Contestants must submit videos of themselves explaining why they want to "Reclaim their TV". Anyone can vote for the hundreds of videos that have been submitted online and the person with the highest votes wins. This contest has been one of many of KTV's different marketing strategies spread through social networking. KARMALOOP.COM recently held a contest that is still going on, where contestants must submit pictures of themselves to be flown out to model for the retail website, and win a large gift certificate to the the website.

Karmaloop is gaining a much larger following than ever before. Their main, online retailer is the only place to find underground brands, much of which are exclusive to Karmaloop. The company, which is the fastest growing company in Boston at the moment, is also opening a high-end men's clothing store beneath their online headquarters on Boylston Street. "Boylston Trading Company" will serve Boston's stylish men, who don't mind spending a large sum on well designed and made clothing. There will also be a bar inside the store, a feature that will set them apart from other Boston retailers and keep them up with the competitive trends of New York City, Los Angeles and San Francisco.